Break Things Down
Achieving any effective solution requires equal parts research, planning, and creativity.
For me having a systematic approach to arrive at solutions is a necessity; something must be both functional and visually engaging to attract users. In an over-saturated world that's always grabbing for attention, being just okay at either one of these is not good enough.
Discover
To start, determining the scope of the project is my first priority. Finding what's needed by asking questions and exploring ideas.
Define needs - To get a better understanding of what is required to achieve a successful project - or if a solution is required at all - its good to start with questions.
User Studies - By examining what users are looking for out of a potential product, i’m able to begin form concepts that will address their needs.
Research - Determining what established norms exist by seeking outcompetitors and other similar products helps give shape to what types ofsolutions to seek out for any given problem.
Plan
To start, determining the scope of the project is my first priority. Finding what's needed by asking questions and exploring ideas.
Site Map- Using the information gathered, I work to get a bird’s-eye view of what is needed; creating connections throughout the design.
User Flows - These are used to get into the details of the design; establishing the twists and turns that users will encounter within any given feature.
Prototype - By constructing low-fidelity wireframes we’re able to work through potential problems as they arrive, without spending time on detailing designs that won’t be used.
Create
With a solid plan & all the problems worked out, more definition is brought to the design through visual iteration and constraints.
Iterate - Ideate on the visual style by creating an increasing number of outcomes, which are then used as the starting point in subsequent iterations.
Style Guide - To maintain a consistent design across the project, constraints are created to give projects a cohesive visual aesthetic.
High-Fidelity assets - When a final design is achieved, the components are assembled following the guidelines set in the style guide.
Say hello!
Got an interesting idea, a concept that needs visualizing, frames to be animated, or just a burning question that needs an answer?
Well, then say hello!
Send me a short message with a description of what I can help you with in the submission form, or else email at:
robert.bailey.design@gmail.com
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